الإصدار 5 - العدد 13 (2026-04-20)

Digital Transformation And Its Impact On Enhancing Green Innovation: The Innovative Work Environment As A Mediating Variable - An Exploratory Study Of The Opinions Of A Sample Of Employees In Public And Private Banks In Basra Governorate

1- Researcher: Esraa Ali Madhloom Al-Mansouri

2- Ass. Prof. Dr: Layla Laftah Ali

Management Technical College

Southern Technical University

Iraq

In light of the increasing challenges facing modern institutions, many organizations have adopted digital transformation strategies with the aim of improving environmental performance and promoting sustainable practices through a work environment that fosters innovation.

This study aims to identify the impact of digital transformation, with its various dimensions, on green innovation, through the mediating role of the innovative work environment. The study was conducted on Sample of public and private bank of Basra Governorate To achieve this objective, the descriptive-analytical method was adopted, and a questionnaire was designed and distributed to a sample of 150 employees, of which 131 were retrieved, achieving a response rate of 87.3%.

The results of the statistical analysis revealed a high level of awareness among the banks regarding the importance of digital transformation and its dimensions, as well as its role in enhancing green innovation.

The study recommended that banks should focus on vision and strategic planning, and develop clear digital strategies that reflect management directions and contribute effectively to performance improvement.